Politics

Twitter about Italy: football, wine, Capri and Berlusconi

A study of eight million tweets showed what foreigners are talking about when it comes to Italy. From tourism to politics.

Balotelli (Italian footballer - approx. the author), Capri island, Berlusconi and pizza: such Italy is seen by foreigners in a line of 140 characters. On Twitter, the world talks about Italy, and the most talked about topic is sports (40% of utterances), followed by tourism (15%) and politics (8%). These conclusions were reached by specialists at Almawave (an Italian innovative consulting company providing services in the field of marketing and business analysis), having conducted a study based on the Italia nel mondo project and having studied about 7.8 million citations in October in English, French, German, Spanish, Portuguese and Italian.

There were some surprises. For example, Lucca became the city most often mentioned in quotes, thanks to the festival of cartoons. Queen of cooking recognized pizza (finally "orphaned" from the mafia and mandolin). Coffee, nutella, and truffles also snatched their bit of digital fame. As for wine, the number of “tweets” about Chianti is at least twice the number of references to any other alcoholic beverages. Among the attractions, the Colosseum leads, and the Duomo of Milan is ahead of St. Peter's Basilica in the Vatican. Speaking of politics, foreigners use only two words: Silvio and Berlusconi. In Italy itself, of course, Matteo Renzi is raging (a popular Italian politician, the mayor of Florence - approx. the author), however, apparently, his fame did not cross the Alps, not to mention the ocean.

Another hot topic of discussion among Italians is the specter of a government crisis in the country, as well as the confidence placed in Parliament by Prime Minister Enrico Letta in October.

The largest number of quotes about Italy is recorded in English (42% of the total), followed by Italian (32%), Spanish (18%), French (5%), Portuguese (2%), while discussions in German found only in 1% of cases. And then we are talking about the "scolding" arranged by Angela Merkel regarding spending budget funds, or about the Chancellor's Easter holidays on Ischia Island. That is, in Germany, via Twitter, they discuss either Italian tourism (25% of all statements in German) or Italian politics (21%).

In social networks, foreigners are also actively discussing what does NOT work in Italy. An analysis of Twitter showed that tourists in Italy regularly face the problem of cloning credit cards, as well as the difficulty in booking hotels online.

Monuments and sights - especially Roman ones - are often described by the word "collapsing," but the Spanish-speaking population is still more concerned about rising prices. If we talk about sports, then the main topic of discussion is, of course, football.

"The study used Big Data analysis - a series of valuable and effective tools and techniques that allow you to make a" cast "of the moment," explains Valeria Sandei, director of Almawave. Of course, on the basis of Twitter alone it is impossible to judge a population.

But social networks "reflect the world in reality and in motion, offer keys for unexpected ideas and allow you to make predictions for the future."

Watch the video: Alaine & Dre Island - Like A Drum - November 2015 (November 2024).

Popular Posts

Category Politics, Next Article

The best hotels of Milan 5 stars
Cities of Italy

The best hotels of Milan 5 stars

Milan knows no shortage of excellent hotels, but even among them there are exclusive options. Some of them can hardly even be called housing. Rather, this is another luxurious addition to the treasury of impressions from visiting the Italian capital of business and fashion. In this article, we tried to collect 5 of the most remarkable hotels in the city of the "Major League" for those who travel to Milan with a special occasion.
Read More
The best beaches of Naples and the surrounding area
Cities of Italy

The best beaches of Naples and the surrounding area

At first glance, Naples strongly favors beach holidays: the length of the coastline framing the bay of Naples in the city reaches 20 km. But do not forget that this is also one of the largest ports in the Mediterranean. Due to port emissions, bathing in many places is forbidden, and where the beaches are nevertheless cluttered between sea moorings, it is usually crowded and not very clean.
Read More
Prices in Florence or how much money to bring to Florence
Cities of Italy

Prices in Florence or how much money to bring to Florence

How much money to bring with you to Florence and what to expect from a city with some of the highest prices in Italy. This article will help you optimally plan your budget on the trip, and also contains some practical tips on how to save. In particular, we will talk about the prices of hotels, private housing, supermarkets, travel, as well as the cost of excursions and tickets to attractions.
Read More
5 Ways to Buy Leonardo da Vinci's Last Supper Tickets in Milan
Cities of Italy

5 Ways to Buy Leonardo da Vinci's Last Supper Tickets in Milan

The fresco The Last Supper in Milan, along with the Mona Lisa in the Paris Louvre, is one of Leonardo da Vinci's most famous works. For five centuries, it has been adorning the walls of the refectory of the Santa Maria delle Grazie church, but 90% of travelers visiting Milan are faced with the fact that they cannot see one of the main masterpieces of mankind.
Read More